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How We Took Email Open Rates from 20% to 60% with Simple DNS and Warm-Up Hacks

Project Overview:

The client began with a disappointing email open rate of just 20%. Recognising the need for improvement, we implemented a series of strategic actions to significantly enhance their email performance and engagement with recipients.

Key Actions:

  • Set up proper DNS: Implemented essential protocols, including SPF, DKIM, DMARC, and BIMI, to improve email deliverability and authenticate the client’s emails.
  • Warmed-up emails: Conducted a warm-up process over 2 weeks using Instantly to establish a positive sender reputation.
  • Controlled sending limits: Initially limited emails to 50 per mailbox per day, gradually scaling up to 1,000 emails per day across 20 mailboxes to ensure steady growth.
  • Ongoing warm-up strategy: Maintained a balance of 70% outreach and 30% warm-up to continue building reputation while reaching out to new leads.
  • Avoided spam-trigger words: Carefully crafted email content to eliminate terms that could trigger spam filters and improve engagement.
  • Optimised email content: Streamlined email copy to 50-90 words to ensure concise messaging and encourage higher open rates.

Results:

The strategic actions led to a remarkable increase in email performance, with open rates soaring from 20% to an impressive 60%. This improvement enhanced engagement with the client’s audience and contributed to better overall campaign effectiveness and ROI.

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