Project Overview:
Optimised Google Ads for Edward Botros’ headache clinic, operating with a modest daily budget of $7. The project aimed to demonstrate effective campaign management while generating valuable leads for the clinic.
Solutions:
Implemented a targeted Google Ads strategy to maximise reach and engagement.
Utilised a customer list and Performance Max (Pmax) campaign to effectively target specific demographics.
Continuously monitored and adjusted the campaign to ensure optimal performance and budget adherence.
Achievements:
Successfully generated an average of 4 leads per day.
The average cost per click (CPC) was reduced to just $0.27, demonstrating cost efficiency.
Met lead generation goals in Sydney, Australia, effectively expanding the clinic’s reach.
This resulted in additional Google Ads projects and further strengthened the client relationship.
This project successfully showcased the potential of optimised Google Ads in generating leads within a limited budget. The strategies implemented achieved the clinic’s immediate goals and paved the way for future collaboration, reinforcing the value of targeted digital marketing in healthcare.
