Project Overview:
Therapy Bloom wants to utilise cold email marketing to attract therapists and promote its services. I developed tailored email campaigns to engage therapists, spark interest, and drive conversions, helping Therapy Bloom expand its client base in the therapist sector.
Key Actions:
Personalised Cold Email Campaigns: Created highly personalised email content, addressing therapists’ specific needs and interests to encourage open rates and engagement.
Strategic Targeting: Focused on sending cold emails to a carefully curated list of therapists, ensuring the campaigns reach the most relevant audience.
Ongoing Optimisation: Continuously tested and refined email content, subject lines, and follow-up strategies to maximise engagement and conversions.
Achievement:
80%+ Open Rates: The personalised nature of the emails resulted in exceptionally high open rates, with over 80% of recipients opening the emails.
20% Engagement: More than 20% of recipients responded, demonstrating a strong interest in Therapy Bloom’s services.
15% Conversion Rate: Out of the engaged therapists, 15% requested consultations or more information about the services offered.
Client Growth: Therapy Bloom gained 5 new clients during the partnership, significantly boosting their business.
Our targeted cold email strategies significantly boosted Therapy Bloom’s success in the therapist sector.
