Project Overview:
Optimised Google Ads for Edward Botros’ headache clinic, operating with a modest daily budget of $7. The project aimed to demonstrate effective campaign management while generating valuable leads for the clinic.
Solutions:
- Implemented a targeted Google Ads strategy to maximise reach and engagement.
- Utilised a customer list and Performance Max (Pmax) campaign to effectively target specific demographics.
- Continuously monitored and adjusted the campaign to ensure optimal performance and budget adherence.
Achievements:
- Successfully generated an average of 4 leads per day.
- The average cost per click (CPC) was reduced to just $0.27, demonstrating cost efficiency.
- Met lead generation goals in Sydney, Australia, effectively expanding the clinic’s reach.
- This resulted in additional Google Ads projects and further strengthened the client relationship.
This project successfully showcased the potential of optimised Google Ads in generating leads within a limited budget.
The strategies implemented achieved the clinic’s immediate goals and paved the way for future collaboration, reinforcing the value of targeted digital marketing in healthcare.